Skip links

The HOMii Story / 2020

The HOMii

Effect

Infusing technology with branded
lifestyle centric living

Welcome / 2020

About Us

HOMii is a disruptive, customer centric O2O business, focused on monthly rentals of urban spaces, using technology as the underpin to scale

HOMii ‘s goal 2020

Our //

Mission

To become Africa’s leading Lifestyle App, providing branded apartment rentals to aspirant millennials, in seek of high quality secure accommodation, in rejuvenated city spaces

HOMii Background / 2020

Our Origins

HOMii was founded in 2017 to re-purpose a portfolio of urban properties that provided a foundation off which to start the business

Business grown from staff count of 15 to 100+

Property portfolio of 15 buildings

11 refurbished and HOMii branded

Capacity of 2100

Average occupancy of 98%

HOMii market gaps / 2020

The

Opportunity

To disrupt the urban rental
markets by …………………………………

Becoming the leading brand in urban apartment rentals offering a no contract model

Leading in the formalization of branded Co Living within the core target market

Launching an Airbnb type model aimed at the informal markets using the core HOMii technology platform

Expanding the rental network via a series of technology and service based partner relationships with other property owners

Enhancing the value proposition through a Mobile App, a Reward Program and providing an array of smart add on services

Positioning / 2020

Tech-Centric

Scalable

Model

// A

HOMii
PRIMARY

Properties owned, branded and managed by HOMii

// B

Secondary
Network

Partner owned assets, branded & managed as a HOMii site

// C

Direct to Rent
Network

A network of independently owned properties styled on HOMii template akin to Airbnb

// D

New market
segments/Regions

A new lifestyle segment that can be built using the HOMii model, or a new market altogether

Plans / 2020

Our

Strategy

HOMii has a clearly defined strategy to grow the business, enhance performance and returns by
…………………………………

Designing a branded and template based product offering that builds value in brand equity

Using technology as the underpin to the business, to provide a premium product whilst driving operational efficiencies

Driving scale through partnerships to build a network of urban spaces designed, branded and managed based on the HOMii template

Developing a unique Business to Partner model that can be scaled into the informal rental sector akin to Airbnb

Developing depth in the prop tech portfolio to drive Additional support and digital services

Including high impact Lifestyle and Social elements into the HOMii product offering

Fully exploiting the Prepaid business model No deposits – No contracts

Scalable success / 2020

The

Disruptive

Elements

Foremost, a Lifestyle and Technology business…………………………………

A B2C and B2P model that enables business to grow way beyond the HOMii property portfolio

A No contract and No paperwork business model

A Mobile App that manages the HOMii lifestyle

A Branded and template based offering

Developing range of products under one roof, from Single to Co Live

A first of its kind accommodation based Reward Program that incentivizes loyal and good tenancy

Commercial / 2020

Medium-Term

Goals

3 4 year period…………………………………

PROPERTY PORTFOLIO

Own property portfolio with  capacity to tenant 3500HOMii’sin JHB, DBN andCT

LIFESTYLE  APP

Build the HOMii App into the first 24/7 multi sided Lifestyle utility

SMART LIVING AND TECHNOLOGY

Perfect the Smart Living concept within HOMii buildings Management system

REWARD

Create a market first Lifestyle & Behavioral reward program

PARTNER
NETWORK

Build a vast secondary network of accommodation with bulk and private landlords

DIGITAL NETWORKS

Position HOMii as a leading lifestyle & accommodation brand amongst local, regional & African digital communities

Our

HOMii

MALE
FEMALE

3-7
LSM

19 – 34 AGE
Career-starter to Home-Owner

11,5 M
1,5 –2m
addressable

Asset 7

Young Influencers

Fun people looking for a vibe, aspiring to influencer lifestyle

Asset 5

Working Professionals

People who need to move closer to where they are working

Asset 4

Working Travelers

People who need accommodation for a short period

Asset 6

Tech Savvy Entrepreneurs

HOMii offers a great lifestyle

Customer facing / 2020

Mobi

App

At the core of our technology advantage is our HOMii App

Provide HOMii’s with frictionless, mobile centric experience

Enables business to provide greater array of value chain services faster

Connected to the in building smart technology

All transactions processed through the App

Plugged into vast Digital networks targeting local and international communities

Takes over much of the property management from partner landlords

Monthly

* MONTH TO MONTH LIVING IN SERVICED APARTMENTS

CO-LIVING

* COMMUNAL-LIVING // SHARED LIVING // FULLY FURNISHED

DAILY

*DAY TO DAY OPTION

HOMii Portfolio / 2020

Regional

Breakdown

Top